Manila, Philippines – Last February 21, what used to be a yearly tradition of learning from some of the well-known bloggers and social media influencers in the country also became a venue that gathered hundreds and hundreds of netizens (from bloggers and brands to social media participants) who wished to celebrate their platforms, blogs and online existence. On its third year, Blogopolis left another mark in the country’s digital world by bringing in a lineup of speakers who are highly respected in their own fields of excellence, and who progressively take part in the revolutionary digital shift in the Philippines – hence coming up with this year’s event title “Blogopolis: Shifting Gears”.
Blogopolis: Shifting Gears aimed to produce the best learning experience for all the attendees about the new online trends that make noise, as well as strategies and perspectives to establish a more solid positioning and further growth in the blogosphere and digital world whilst shifting their reach and social media capabilities to higher grounds. Guess what – it just did!
It was around 1:00 AM when suppliers started bringing in the equipment and installing the plenary set-up at the Mayuree Grand Ballroom of Dusit Thani Hotel in Makati. It made us in Nuffnang Philippines feel very, very excited! We were like, Ahh, it’s the time of the year again! Some of us barely had enough sleep because it’s either the need to attend to last-minute preparations OR it was the feeling of much excitement that didn’t let us sleep.
As early as 11:30 AM, attendees started registering at the Nuffnang Hub, and our sponsors’ booths started making noise and implementing their own gimmicks to produce engagement to the attendees as they come in the foyer area of the venue.
There was a Blogging Hub that we installed so that for those who wished to blog or update their social media accounts during the event but forgot to bring their laptops, they can use the laptops provided by Acer. There was also a Social Lounge where the latest models of ASUS smartphones and tablets were displayed so that our attendees can update their social media accounts, as well as meet new friends.
The ballroom gates opened at 1:00 PM. The attendees then rushed to the inside of the ballroom and spotted their own seats for a good view of the day’s plenary sessions.
At 1:15 PM, our hosts Justin Quirino of 99.5 Play FM and TV Host Karla Aguas officially opened the plenary program by welcoming the attendees and introducing the first segment.
Segment 1 is entitled Movement: Social Relevance, which is about promoting social change with one’s digital influence. In this segment are speakers Ivan Henares, Hon. Senator Bam Aquino, Pepper.ph’s Mikka Wee and Meya Cortez, and Gang Badoy of Rock Ed Philippines.
After Segment 1′s panel discussion was guest speaker Jeffrey Mariano representing one of our generous partners, Acer Smartphones.
Segment 2 is entitled Machinery: Content Shift, which focused on exploring possible niches for one’s blog and social media platforms. In this segment are speakers Abe Olandres of Yugatech, Josh Villanueva, Jeff Lo, and Jackie Go.
After Segment 2′s panel discussion at around 3:00 PM, the hosts finally declared the Kit Kat Break! All the Nuffies roamed around and gave out a number of Kit Kat bars to everyone inside the plenary hall! Everyone truly deserved that scrumptious break! Thanks, Kit Kat!
After the break, the hosts announced a surprise game sponsored by Security Bank! Before the plenary sessions started, there were five (5) strips of Security Bank-branded papers that were sticked under random chairs. Our lucky attendees whose seats had the strips underneath each won bank credits courtesy of Security Bank! We’re so jealouuuussss HAHAHA!
The game was followed by another set of guest speakers – the one and only Mr. Joaquin Valdes of Berto in Brogues, and one of our generous partners, ASUS Philippines, represented by Lawrence Munsayac and Gabriel Padit!
Segment 3 is entitled Accessory: Social Marketing, which zeroed in on social media as a tool for blogs and brands to reach out to one’s audience or market. In this segment are speakers from Globe, Tippy and Pong Go of Googly Gooeys, Revo Naval, and Jim Paredes.
After Segment 3′s panel discussion, it was time to break some ice and take a breather from the serious but engaging learnings. Zomato had their own version of “Hep Hep Hooray” on stage and we can say that the participants really had lots of fun!
The last segment, Segment 4, is entitled Armory: News Online, which focused on using social media as a source of headlines and as an avenue for political participation. In this segment are speakers Stacy de Jesus of Rappler and Tony Velasquez of ABS-CBN.
All the speakers for the day were done! It was the time then for a photo op with the speakers who stayed until the end of the event, plus Nuffnang’s Country Manager Abe Olandres and this year’s Project Heads Clei Salvador and Jamon Martin.
Before we ended the plenary program, a raffle was done on stage and host Karla Aguas announced two winners – one winner of a Fujifilm Instax camera from Pound It, and another winner of a wireless 1TB passport from WD Philippines.
That’s a wrap for this year’s Blogopolis: Shifting Gears! Our endless thank you’s and acknowledgements aren’t enough to express how happy we are to have been able to mount this successful event and share this annual celebration of our blogs and social media accounts with you all, Nuffnangers!! Again, to all our attendees, official partners and sponsors, Nuffies, Nuffnang Talents, and Digicon Events Management team, thank you from the bottom of our hearts! Blogopolis: Shifting Gears now signing out!
OFFICIAL VENUE PARTNER:
Dusit Thani Manila
IN PARTNERSHIP WITH:
Great Taste White Coffee
Pop ‘N Chips
SPECIAL THANKS TO:
Marks & Spencer
You Pound It
OFFICIAL TRANSPORT PARTNER:
OFFICIAL PHOTO BOOTH PARTNER:
The Philippine Star
We hope to see you again next year at the fourth installment of Blogopolis! What might be next year’s theme, and who do you think will be included in next year’s lineup of speakers? Any thoughts?
À la vôtre!
Community, Events & Talent Executive