Last November 16, 2013 we held Nuffnang’s biggest event of the year, Blogopolis #IntoTheWild, at the Intercontinental Hotel. When talking about “wild”, we mean Weaving Information for Leaders of the Digital World. This event gathered about bloggers, social media influencers, students, media, brands, and agencies. The proceeds of Blogopolis went to the Philippine Red Cross for the victims of Typhoon Yolanda.
As the guests were waiting for the program to begin, they had a chance to go around the various booths of the sponsors and fill out their treasure map. If they chose to complete the treasure map and go to every sponsor’s booth, they would have a chance to win the grand prize from LG!
This day long event had lots of credible speakers and panelists that gave the audience a piece of their mind regarding blogging and the world of social media. The topics covered during the event were the four pillars of social media; Marketing, Content, Monetization, and Advocacy, all of which were represented by Parrot, Lion, Ape, and Eagle, respectively.
Blogopolis started off with country manager Abe Olandres giving his opening remarks and welcoming all the guests to the event. Shortly after, Rappler’s very own Maria Ressa gave the audience a deeper understanding on Typhoon Yolanda, social media and how to establish endless connections. The Ripple Effect award was also presented to Maria Ressa for the success of Rappler as being the outstanding online news company!
The first segment covered was The Lion: CONTENT IS KING. Franco Mabanta was the host for the first half of Blogopolis, his charm and good looks made for a smooth transition between speakers such as Lori Baltazar, Josh Villanueva of Rappler, TJ Manotoc, and Camille Arevalo of Blink contributed as the first batch of speakers. The topics varied from Podcasting to using Twitter in the Newsroom.
Next segment in line was The Eagle: Community & Advocacy in Social Media. Jeff Lo of pinoyfitness.com, Aisa Ipac, Ana Gonzalez, Vivian Tan and Faye Condez of The Soshal Network lent us their views on how to building a community outside the digital world. The highlight of this segment would be when keynote speaker, Jim Paredes gave his two cents on how the Philippines can build a new nation, in the age of the digital era.
After the first segment at around 2:00 pm, #Blogopolis started to trend on Twitter around the Philippines!!
The Age of the Urban Ape: Maximizing Your Social Media Platforms was the third segment for the day. With the help of our new host Justin Quirino, we had Googly Gooeys, Christine Dychiao, Jackie Go, and Michelle Lim discuss how to utilize the most from all the various social media platforms.
Last speaker and panelist segment for Blogopolis, The Parrot: Market Your Social Media Accounts, consisted Abe Olandres, Chuckie Dreyfus and Yen Dreyfus, Winslow Co, Paul Tan, and Eason de Guzman talked about properly managing your social media accounts online and how to make your blog grow.
After all the panelists and speakers had their share of the floor, the program proceeded to the Going Viral portion of the event. Kimpoy Feliciano whose well known for making the youtube video of some really witty Filipino pick-up lines and Conjurain’s explanation for keeping things light in spite of having terrible floods in the Philippines.
To cap off the night, Blogopolis 2013 ended with the Nuffie Awards! This is where we give recognition to the bloggers and social media influencers who made a big impact in the digital world this year! We opened the Nuffie Awards with the wild performance by the La Salle Dance Company! The Nuffie Awards were hosted by none other than Divine Lee.
Here the list of winners for the Nuffie Awards:
THE GAME CHANGERS:
THE MOVERS AND SHAKERS:
- The Social Engineer – Rescue PH
- The Imagineer – Pepper PH
- The One for Zero – Ramon Bautista
- The Rookie – Team Kramer
- The N Factor – Lori Baltazar
- The Chosen One – Ramon Bautista
The Nuffnang Team
Blogopolis was co-presented by Blink, and sponsored by LG, Sun, Huawei, Oishi, Paktor, Marks and Spencer, Timex, AirAsia Zest, Print Social, Vittress, Rappler, Zomato, Revlon, Lazada, PLDT Home, Hygienix, Messy Bessy, Wink, DMCI, Urban Ears, The Spa, Barre 3, and Skin White