BLOGOPOLIS: The Digital Journey

On April 14, 2018, Filipino content creators got together at Dusit Thani Manila for the biggest blog and social media conference in the Philippines. Blogopolis was created by Nuffnang Philippines as an effort to gather the country’s top bloggers, best social media influencers, and finest digital experts to share their knowledge and insights about anything blogging and digital media.

This year, Blogopolis: The Digital Journey focused on celebrating the diversity and journeys to success of digital content creators. More than that, topics on Branding, Content, Community Building, and the Business side of Content Creation were also ventured on.

Attendees started filling up the foyer of Dusit Thani Manila Grand Ballroom. And after only a short while since registration opened, the hall was filled with attendees who were excited to participate in booth activities.

OPPO brought towers of candies for attendees who are up for a social media task

Globe opened a booth for their volunteer program #GlobeOfGood where attendees signed-up

Those who had SnippetMEdia’s app SnippetX were given prizes at their booth
SnippetX is an exclusive platform launched by SnippetMEdia where bloggers can monetize their content.

JBL showcased their top-of-the-line audio equipment


Seagate opened a booth with exciting video games and photo walls

Auntie Anne’s let our attendees be creative with their Flatlay and Instagram booth

By noon, the buffet table was opened to prepare the attendees for the plenary sessions.

The buffet table was filled with sweets and savory bites. Yum!!!

As people settled down after their sumptuous meals, Tricia Centenera, who’s an established fashion blogger herself, welcomed everyone to Blogopolis.

Tricia then introduced the country manager of Nuffnang Philippines, Abe Olandres to formally open the program.


Following Abe’s welcoming remarks, Tricia went back up the stage to introduce the first speaker, the very fun and creative Youtuber Bella Racelis, also known as ThatsBella.

Bella ventured on determining what makes a personal brand unique. How to truly embrace that uniqueness, and how to bring your brand to life on social media.

After Bella’s talk, Tricia welcomed back Nuffnang PH’s Country Manager, Abe Olandres on stage. This time, Abe went up as the founder of Yugatech, the internationally-recognized tech blog.

Bella, Abe, and Kaycee Enerva gathered on stage for a panel on the role storytelling plays in content creation.

After the first set of speakers, Co-founder and Chief Fireball of Kick Fire Kitchen, Niña Terol took over the stage.

Niña shared about “creating content that moves hearts, minds, communities–and sparks real change in the real world”

Then, it was Cat Triviño’s turn to speak.

Ultimate millennial travel and lifestyle blogger, Cat Triviño delivered an interactive, as well as an informative talk on creating campaigns that call for high engagement.

Niña and Cat was joined by Arisse de Santos, Aryanna Epperson, and Mikyle Quizon for a panel on A Day in the Life of a Content Creator.

After all the speakers received their certificates of appreciation, Tricia introduced the next speaker, Walt Steven Young who is the founder and CEO of AdoboMall.

Walt was joined by vlogger, comedian, radio jock, and online sensation, Lloyd Cadena, as well as the Public Relations Manager of OPPO Philippines, Eason de Guzman, for a panel discussion on how to cultivate a more engaged online community.

Moving forward, it was time for Globe Telecom’s Director-OIC of the Citizenship and Advocacy Marketing Division, Miguel Bermundo to talk about #GlobeOfGood.

Nuffnang Philippines will be partnering with Globe for this volunteer program. Everyone is invited to join us!
Stay tuned to our socials for future announcements regarding #GlobeOfGood

Following Miguel was Tippy and Anthony Go of the Googly Gooeys.

The talented pair shared the creative processes behind the art projects that they recently worked on.

After the creative power couple, it was time for  Jason Cruz, Head of Digital Strategy at MRM/Mccann to share about his digital expertise.

Jason Cruz talked about “The Changing Face of Brands”. How advertisements gradually turned into storytelling.

Then, it was Martha Sta. Barbara’s turn to talk. Martha is a beauty, fashion, travel, and fitness blogger.

For the panel discussion, Tippy and Anthony, Jason, and Martha were joined by the Chief Content Officer of Gadget Match, Michael Josh Villanueva to go into the topic of the secrets of content creators to turning passion into profit.

Completing the series of talks and discussions, Tricia Centenera sat down with the next set of panelists to talk about the timely topic of Cyber Bullying.

The panel was comprised of Nuffnang’s Country Manager, Abe Olandres; OPPO’s Brand Marketing Director, Jane Wan; and OPPO’s Digital Marketing Manager, Alora Guerrero.

After the insightful discussion, the OPPO Content Scholars were awarded.

Congratulations to our content scholars, Jonalyn Lora, Gabriel Eric Villanueva and Paula Criselda Cabildo.

OPPO’s awarding was followed by the Nuffie Awards where highly influential content creators were recognized for their talents in their chosen fields. Watch out for our blog on the Nuffie Awards!

At 6:30 PM, Blogopolis officially ended. The lights were dimmed and the music got louder. With free-flowing drinks from Bacardi, everyone celebrated the eventful ending of Blogopolis: The Digital Journey!

We hope all who attended learned a lot from our speakers and panelists who were very generous to share not only their knowledge on creating content but their stories of success as well. We hope that they inspired you as much as they inspired us to make content that is informative and meaningful.

We’ll see you again in our next digital adventure!

Blogopolis 2018: The Digital Journey would like to thank the following:





Snippet MEdia
Auntie Anne’s

Janrae Balunes
Nuffnang Community Team

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